ProMatch vs Angi and HomeAdvisor: An Honest Comparison for Contractors
Angi and HomeAdvisor are the biggest names in home service leads. They are also the same lead program: the FTC notes that HomeAdvisor "also does business as Angi Leads and HomeAdvisor Powered by Angi" (FTC). Here is how ProMatch differs, based on published terms and public sources, and where the big platforms may still be the right call.
Lead prices are published by trade on the contractor signup page. You pay only when a lead is delivered, from a prepaid balance.
Side by side
| What you are comparing | ProMatch | Angi / HomeAdvisor |
|---|---|---|
| Membership or annual fee | None. Optional monthly credit membership of $50 or $100, cancel anytime. | The FTC reported a typical annual membership of $287.99 plus a separate fee per lead (FTC). Recent contractor guides report roughly $300 to $350 (FindAZPros). |
| Who else gets the lead | Shared leads: at most 3 contractors. Exclusive leads: only you. | HomeAdvisor's terms say leads may be sent to other member pros (terms). Guides commonly report three to five pros, sometimes more (HomeShowOff). |
| Price transparency | Price for every trade is published on the signup page. | Prices vary by trade and ZIP and are not published as a flat rate (Planyard). Contractor guides report about $15 to $100 or more per lead (SmartService). |
| How you are billed | Prepaid credits, deducted when a lead is delivered. Deliveries stop at a zero balance. | Lead fees are charged by ACH or card each week for the previous week's activity (terms). BBB complaints include contractors reporting monthly charges above the budget they set (BBB). |
| Disputed leads | Reply to the lead email and we will look into it. | Credits are at HomeAdvisor's sole discretion, must be requested within 30 days, and are issued as store credit that expires after 18 months (terms). |
| Cancelling | Cancel your monthly membership online. Credits already on your account stay. | Subscriptions auto-renew. Per the terms, cancellation is by contacting customer care, with no refund for the current period (terms). |
| Service area | Radius around a ZIP (10 to 100 miles) or a custom ZIP list. | Set within the platform's own coverage tools. |
| Homeowner audience | Newer and smaller. Volume varies by area. | Much larger consumer brand and traffic. |
The cost that matters is cost per booked job
A low sticker price means little if you win one job in ten. Divide the lead price by your close rate. Contractor guides put shared-lead close rates at roughly 10 to 20 percent, which works out to about $250 to $500 per booked job on the big platforms (HomeShowOff). Capping how many pros share a lead, or buying exclusive leads, is meant to improve the share of leads you win. Use our cost-per-booked-job guide to run your own numbers.
What the FTC found about lead marketing
In 2023 the FTC finalized an order requiring HomeAdvisor to pay up to $7.2 million over allegations that it made false or unsubstantiated claims about lead quality and conversion rates and misrepresented a free trial of an add-on product (FTC press release). The agency later mailed more than $3 million in refunds to members (FTC refunds). That is history, not a verdict on today's product, but it is a good reason to read any lead company's terms closely, including ours.
When Angi or HomeAdvisor may still make sense
- You need the largest possible pool of homeowner traffic and can absorb shared-lead costs.
- You have a fast sales process and win a high share of contested leads.
- Your market has no ProMatch coverage yet. We are growing city by city.
Many contractors run two or three sources at once. If you try ProMatch, track leads, calls and booked jobs for 30 days next to your current source and keep whichever has the lower cost per booked job.
What ProMatch asks of you
- Call new leads quickly. Speed wins jobs on any platform.
- Keep a balance on your account so deliveries do not pause.
- Reply to the lead email if something looks wrong, and we will look into it.
Frequently asked questions
Are Angi and HomeAdvisor the same company?
They operate the same lead program. The FTC states that HomeAdvisor also does business as Angi Leads and HomeAdvisor Powered by Angi.
Is ProMatch cheaper than Angi?
Not at every price point. Our current lead prices are a limited-time rate and our regular prices are comparable to published ranges. The difference is no annual fee, a cap of three contractors on shared leads, an exclusive option and prepaid spend control. Compare cost per booked job, not price per lead.
Can I use ProMatch and Angi together?
Yes. There is no exclusivity requirement, and testing side by side for 30 days is the best way to compare.
Does ProMatch offer refunds on leads?
Reply to the lead email if a lead looks wrong and we will look into it. We do not publish a formal refund policy on this page.
Ready to try it?
Applying is free and takes a few minutes. You pick your trades and your service area, and you add credits only when you are ready to start receiving leads.
Apply to Join ProMatch